Marc Kurowski, President & CEO of K&W Engineers, built a site design firm that handles athletic complexes, higher education campuses, and institutional projects across eastern Pennsylvania. He knows engineering. He knows how to run a business. But finance was never his lane, and he knew it.

In this Client Story Marc talks about a CEO peer group presentation from ProCFO Partners that landed right when he was, in his words, pulling his hair out over financials. He walks through why fractional made more sense than full-time for his business, what it was like managing an increasingly complex business without a clear financial picture, and the specific mess of untangling work-in-process accounting that had gone unexamined for years.

ProCFO Art Troccoli describes what he found when he started digging into K&W's numbers, why gross margin and billable-hour utilization became the metrics that mattered most, and how a firm that was already profitable still had some blind spots. Plus Marc gets into how forecasting changed once it started running on actual data and trends instead of a formula and familiarity, and what it means to walk into a CEO meeting speaking the language of his own financial statements.

Create The Next is delivered to you from ProCFO Partners. Every week, we explore strategies and ideas for financial management and growth to help today’s businesses put their financial picture in context. ProCFO Partners are expert financial officers networked across industries, verticals, specializations and situations. Fulfilling the role of a part-time CFO with all-time commitment, ProCFO Partners utilizes the innovative and exclusive FGC Financial Flywheel as a framework that creates momentum to drive your financial functions for sustainable success. Visit procfopartners.com to explore how we can implement a systematic and scalable financial system to help you achieve your goal.